One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the public. From the person who answers the phone, to the person who handles invoices or inventory. We…
Content Marketing
September 16, 2014 By
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load. At first glance, it may appear that a lot of time and effort is required…
Watering Holes
August 25, 2014 By
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target audience, or circle of influence, we may make…
Net Promoter Score
August 15, 2014 By
How many of you have been asked to complete a survey before? Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer experience. However, there is really only one question on any survey that…
The Inbox: Managing Your Credibility
July 1, 2014 By
On any given day, how many emails would you say that you receive? What percentage of those do you respond to? What is your average response time? How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility and credibility to those in our…
The Dog and Pony Show
June 24, 2014 By
Why is it people assume that in order to secure your business that you want to see every trick in their bag and be covered in lots of “word vomit”? Do they feel that the more they throw at your the less objections you will have? Is it that they are so in awe of…
Beware of Shiny Objects
June 5, 2014 By
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…
Infographics
April 4, 2014 By
We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral. So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words. You can visually and creatively convey to your target audience with the…
Two Clicks
February 5, 2014 By
I received an email recently from a business acquaintance looking for some information. He was frustrated because he went to the organization’s website and was unable to locate the answer to his question. He said, “I’m sure it is there somewhere online but if two clicks don’t get me there I tend to move on.”…
