We have all heard the saying that “it’s far better to give than to receive.” When I heard it in my youth I thought it was the most ludicrous statement. I knew what it felt like to celebrate my birthday or wake up Christmas morning – lots and lots of presents! Now that I am…
Marketing: A Scary Word?
October 16, 2013 By
While at a recent social media seminar, one of our participants raised her hand and said the following, “I think marketing is a scary word.” She elaborated by saying that marketing seemed too ambiguous and vague to her, so she wasn’t even sure what it meant. It was then that I fully realized the undeniable…
Cold Calling
October 9, 2013 By
“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck would have it there was a lovely, young women who…
And the Winner Is…
August 21, 2013 By
Chambers Business Publications Trade Journals Colleges & Universities Better Business Bureau Newspapers Have you ever noticed the number of professional and business awards that are looking for nominations each and every year? Pick up any business or trade publication and chances are you will find one. This is a fantastic opportunity to give recognition to…
“Fire, Ready, Aim!”
May 2, 2013 By
A wise man once said to me that when it comes to marketing a great philosophy to follow is “Fire, ready, aim!” Those three words couldn’t be more true. Too many times, small business becomes paralyzed by inaction with their marketing. Inaction can be due to: Numerous strategy sessions. Fear of a mistake. Further thought…
It’s Research, Not Stalking
March 26, 2013 By
“Is searching for connections on LinkedIn a form of stalking? Like some feel about that on Facebook?” That was a great question asked during one of our recent LinkedIn Seminars. I must admit that there were several chuckles in the room, including from the person who asked, but it was obvious that people wanted to…
Call Me Maybe
December 11, 2012 By
Carly Rae Jepsen said it perfectly with her hit song, “Call Me Maybe,” this year. Whether you like the song or frankly can’t stand to hear it on the radio one more time, it does have a very important marketing message we can all learn from. How many times have you been to a networking…
