Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…
The Gatekeeper
April 18, 2014 By
While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This person is affectionately known…
Too Good To Be True?
March 25, 2014 By
There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But unfortunately, this type of thinking is self-defeating and a complete waste of…
“And the Survey Says?”
February 28, 2014 By
Family Feud made surveys fun. Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity. My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…
Not a “Field of Dreams”
October 23, 2013 By
Who doesn’t love the movie “Field of Dreams?” It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.” This is a classic story that turns a man’s dream into…
Who Are You Targeting?
September 25, 2013 By
It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is. To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the ability to reach countless individuals on social media outlets like Facebook, Twitter, or LinkedIn,…
Piggyback Marketing
August 9, 2013 By
Like most successful marketing tactics, piggyback marketing has been around for some time but is often a commonly overlooked strategy. When implemented correctly, it is a very resourceful marketing technique. According to Business Directory, piggyback marketing is defined as: “A low cost market entry strategy in which two or more firms represent one another’s complementary…
