In business we can be casual observers – taking the lead from another’s initiatives and only then engaging on a whole new level. We are all guilty of it because it’s easy to do. With all that is going on in our lives we can find any number of excuses to be content with “business…
Shallow vs Deep
October 28, 2014 By
When I was a kid, I loved going into the deep end of the pool. To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened. I felt that the games we played got more challenging, navigating water that was way over our heads. It…
Immerse Yourself
October 23, 2014 By
I spent the day with a great client and friend of mine. Not only was I there to support her with the award she had won, but to also spend time learning more about what it is that she does each and every day. As I sat there during the conference I found myself becoming…
Are You Mobile Friendly?
October 16, 2014 By
I’ve seen a lot of great websites and I’ve seen a lot of not so great websites. But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor. Our overwhelming preference for mobile devices has added this new element to website…
You’re Always On
October 9, 2014 By
We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it. In reality, we are “on” all the time whether we know it or not. At any given moment during the day we have an audience. Granted it may be an audience of…
Image and Identity
October 7, 2014 By
I think kids have fully mastered the identity card. Heck, I’ve watched my own kids and how they see themselves, my son in particular. It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy. You see, in his world, that pair of shoes tells him…
Beyond the Surface
October 2, 2014 By
While at a recent Business Courier BizWomen event, a woman I know quite well came up to several of us beaming from ear to ear. Excitedly she said, “I was talking with another member, and then we really started talking. You won’t believe how much we have in common.” I remember looking at her and…
Can I Just Have an Envelope Please?
September 30, 2014 By
One would think that requesting an envelope is simple enough, right? I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like: white, regular, #10, square flap, or window? Well, interestingly enough, it can make a big difference when it comes…
