Now that summer is a memory and we’re knee deep in autumn, our thoughts naturally turn toward blazing fire pits, bonfires and fireplaces. And as every experienced fire builder knows, you need to keep your embers hot if you want a successful fire. The farther away an ember gets from a fire, the colder and…
The Top 5 Fun and Useful Apps Right Now!
May 27, 2015 By
You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.) Awesome Screenshot Awesome…
Keep it Relevant
May 13, 2015 By
Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…
Keep it Targeted
May 6, 2015 By
Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…
Keep it Perpetual
April 29, 2015 By
Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted” A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…
Keep it Disciplined
April 22, 2015 By
Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…
What is Out-&-Out Marketing®?
April 15, 2015 By
What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is implementing simple, disciplined, perpetual marketing strategies that are targeted, relevant and personal. Out-&-Out Marketing® is an approach that…
Shut It! (Part I)
February 26, 2013 By
This is a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com) People want to be heard. Really heard and really understood. It’s also true that to fix a problem you have to learn; however, learning requires listening as the price of…
