Keeping Those Embers HOT!

Now that summer is a memory and we’re knee deep in autumn, our thoughts naturally turn toward blazing fire pits, bonfires and fireplaces. And as every experienced fire builder knows, you need to keep your embers hot if you want a successful fire. The farther away an ember gets from a fire, the colder and…

Listen Before You Speak

One of the challenges many people face in business relationships is their ability to listen to their partners. The brain can listen to people at a rate of 125-250 words per minute but thinks of 1,000-3,000 words per minute. So, instead of listening, we are often thinking about what we want to say next, or…

The Top 5 Fun and Useful Apps Right Now!

You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.)    Awesome Screenshot  Awesome…

Keep it Relevant

Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…

Keep it Disciplined

Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…

Keep it Simple

Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to marketing. Many business owners or leaders are extremely frustrated by the concept…

What is Content Marketing?

Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is, you’ve probably been doing some form or…

The Ultimate Post

I think we can all agree that Facebook for business is essential to a successful marketing strategy.  That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative.  Yet, many of us…

Out-&-Out Marketing Forum

We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table.  If you happen to be in Human Resources, chances are you can find an HR Round Table to take advantage of.  If your profession…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…