I was recently asked a great question…”Is there a book you can recommend regarding social media?” On the surface, the answer would seem easy. Of course there must be several books that one can utilize to learn the ins and outs of social media. There’s books for everything, isn’t there? Well, not necessarily for social…
Watering Holes
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target audience, or circle of influence, we may make…
A Love-Hate Relationship With Social Media
With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…
Handle With Care
Have you ever heard the saying “It’s not what you say, it’s how you say it?” Or how about “Your perception is your reality?” Both really say the same thing but in a different way. No matter what your intent is, how your message is “heard” or “viewed” is the actual reality. It doesn’t matter…