Is There a Book For That?

I was recently asked a great question…”Is there a book you can recommend regarding social media?”  On the surface, the answer would seem easy.  Of course there must be several books that one can utilize to learn the ins and outs of social media.  There’s books for everything, isn’t there?  Well, not necessarily for social…

Watering Holes

We are all guilty of making assumptions.  We can mistakenly believe that others think and feel the same as we do.  I’ve done it myself.  I love asparagus so my kids should eat it at dinner too, right?  Wrong. When we communicate with those in our target audience, or circle of influence, we may make…

Increasing Your Marketing ROI

We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into.  When it comes to marketing, there is always an ROI associated with any strategy.  We want to know how many customers redeemed a particular…

The Ultimate Post

I think we can all agree that Facebook for business is essential to a successful marketing strategy.  That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative.  Yet, many of us…

White Noise

How many emails do you receive each day?  What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day?  What about advertisements in trade journals?  Newspapers?  Magazines?  What about social media?  Are you engaging others on Facebook, LinkedIn, and Twitter?  How many newsletters do you subscribe to?…

A Love-Hate Relationship With Social Media

With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…

Handle With Care

Have you ever heard the saying “It’s not what you say, it’s how you say it?”  Or how about “Your perception is your reality?”  Both really say the same thing but in a different way.  No matter what your intent is, how your message is “heard” or “viewed” is the actual reality.  It doesn’t matter…

Person To Person

No matter what the size of a company, it’s success depends on people.  Whether it has 500 employees or only one, or if we are talking about B2B or B2C industries, it still revolves around people.  People who make decisions, have opinions and needs, concerns, deadlines, and goals. People who embody the brand of a…

Life Does Happen

Social Media is part of your Marketing Plan.  It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts.  You’ve also implemented the creation of weekly newsletters as well.  Each day has been planned for with a new post, whether it’s new customers, new products, special announcements, or motivational quotes.  But what…

Leverage Facebook

Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better.  But that doesn’t mean that everyone understands how to turn those benefits into a reality for themselves. When it comes to adding social media to your business…