Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…
Why Is Content Creation Important?
October 26, 2017 By
Bill Gates knew what he was talking about in 1996 when he uttered the now-famous quote, “content is king.” Whether it’s on social media, newsletters, blog posts, or articles, unique content is the ultimate ruler when it comes to marketing your brand online. It helps keep your company’s marketing messages on track and is useful…
What’s a Sales Scorecard?
September 14, 2017 By
A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…
Is Your Website Up to Date?
August 24, 2017 By
We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…
Is Your Brand Still Relevant?
August 17, 2017 By
Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…
5 Ways to Find Your Niche
August 3, 2017 By
It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…
Establishing good marketing culture requires good leadership
July 27, 2017 By
It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…
Team Building
February 4, 2016 By
Keys to Building and Motivating a Successful Team Many experts, books and blogs deal with the dynamics of teams and give advice on how to make them successful. In a recent interview with a college student, Dimalanta Design Group Founder and CEO Ernie Dimalanta revealed his take on team building. Q: In your experience what…
Fire, Ready, Aim!
January 21, 2016 By
Dimalanta Design Group | Cincinnati, OH Attention to detail, high standards and a commitment to quality can be great professional assets that contribute to success. Sometimes, however, those same attributes can lead to a tendency to over-plan, overanalyze and overthink, keeping us from executing some of our great marketing ideas. As small business owners, we…
