Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is, you’ve probably been doing some form or…
New and Improved
November 18, 2014 By
We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed. Things can feel new and improved, even if they really aren’t. It feels refreshing and energizes us. Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…
Your “Monkey Paw”
November 13, 2014 By
One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the public. From the person who answers the phone, to the person who handles invoices or inventory. We…
You’re Always On
October 9, 2014 By
We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it. In reality, we are “on” all the time whether we know it or not. At any given moment during the day we have an audience. Granted it may be an audience of…
Your Marketing Plumb Line
September 25, 2014 By
A plumb line is typically used in construction or surveying to determine if a structure is truly vertical. It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure. It is essential. With any given business, the term plumb line has quite a bit of relevance. A plumb…
The Marketing Bully
September 18, 2014 By
We’ve all heard of the playground bully. The kid who walks around terrorizing the other kids, typically ones that are smaller than him or her. There are numerous movies out there with this character like in “A Christmas Story” and “Stand By Me.” The feeling a playground bully likes to prey on is fear. Fear…
Content Marketing
September 16, 2014 By
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load. At first glance, it may appear that a lot of time and effort is required…
The Art of Persuasion
September 9, 2014 By
Twice this week the topic of persuasion came up. The first time was during a conversation with one of my referral partners. He was updating me on the proposals he had received for his new business. Of the three potential vendors he was considering, one came back with a proposal that made him wonder if…
