A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…
Learning to Lead
October 30, 2014 By
In business we can be casual observers – taking the lead from another’s initiatives and only then engaging on a whole new level. We are all guilty of it because it’s easy to do. With all that is going on in our lives we can find any number of excuses to be content with “business…
Immerse Yourself
October 23, 2014 By
I spent the day with a great client and friend of mine. Not only was I there to support her with the award she had won, but to also spend time learning more about what it is that she does each and every day. As I sat there during the conference I found myself becoming…
The Crutch
July 24, 2014 By
I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral. Providing this support for those professionals not only allows them to improve their job performance but also enables them to communicate a message even in their absence. This marketing collateral can come…
The Dog and Pony Show
June 24, 2014 By
Why is it people assume that in order to secure your business that you want to see every trick in their bag and be covered in lots of “word vomit”? Do they feel that the more they throw at your the less objections you will have? Is it that they are so in awe of…
How to Be Amazing
June 3, 2014 By
Have you seen the commercial with the famous NBA player, Blake Griffin? He starts by asking the viewer, “Do you want to be amazing?” Every time I see it, I say in my head, “Yes!” Heck, who doesn’t want to be amazing at something? I believe that in today’s business world it has never been…
The Gatekeeper
April 18, 2014 By
While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This person is affectionately known…
The Complete Disconnect
April 2, 2014 By
Tell me if this scenario sounds at all familiar? While attending a professional networking event, you find yourself face to face with someone in “sales.” Granted everyone in the room is in sales and/or marketing, but this particular person is truly in a class all by themselves – strictly to sell. You can feel it…
Digital Sales Force
March 7, 2014 By
What would you do if you had access to a salesperson that had every skill needed to be successful? This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer. And the kicker? Absolutely no salary, benefits, or vacation will ever be necessary. Sounds…
Through Your Customer’s Eyes
February 19, 2014 By
How do you feel when you receive poor service? Whether while patronizing a fast food restaurant, the dry cleaner, sporting venue, or car dealership. Do any of these feelings pop into your mind: disappointment frustration anger dissatisfaction Now, depending on the size of your purchase, would it be safe to assume that your level these…
