When we are engaged in branding projects, one question usually surfaces when we talk about a logo and that is, “how do I know if our logo is any good?” If you are asking yourself this question, then here are a few questions to consider regarding the success of your logo: Is the logo relevant?…
“Be” a Networker
July 23, 2015 By
One piece of advice that you’ll often get as a small business owner or leader is to network. And, that is a great piece of advice if you follow it. But, to make it work, you actually have to “be” a networker. What does that mean? Often, people will join a networking group or…
The Top 5 Fun and Useful Apps Right Now!
May 27, 2015 By
You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.) Awesome Screenshot Awesome…
Keep It Personal!
May 20, 2015 By
Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you about the team. These personal touches probably make you feel more comfortable and more…
Keep it Relevant
May 13, 2015 By
Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…
Keep it Targeted
May 6, 2015 By
Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…
Keep it Perpetual
April 29, 2015 By
Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted” A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…
Keep it Disciplined
April 22, 2015 By
Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…
Keep it Simple
April 22, 2015 By
Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to marketing. Many business owners or leaders are extremely frustrated by the concept…
